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blog

A Short Story About Brainstorming

8/27/2015

1 Comment

 
Cavana Faithwalker's thoughtful analysis on brainstorming, We've Got A Problem Bring Out The Fine China, brings to mind a similar story about my own experience as a facilitator assisting community change.
Skilled Facilitation Articulates Strategic Investment at Brooklyn Centre, Cleveland, Ohio.
Watch the video above to learn how Brooklyn Centre citizens worked with a skilled facilitator to articulate community insights to inform strategic investment and accelerate change in the Stockyard, Clark-Fulton, Brooklyn Centre neighborhoods.

A Short Story About Brainstorming by Tom Romito, Facilitator

In 2014, I facilitated a strategic-planning process for the Stockyard Clark-Fulton Brooklyn Centre Community Development Office.  As one step in the year-long process, I convened two focus groups. This was a really interesting step!
Why Focus Groups?

The purpose of the focus groups was to gather insights from residents about their needs to improve the community.  I wanted five people in each focus group.  As Cavana noted in his article, 
We've Got A Problem Bring Out The Fine China, smaller is better.

I also wanted people who were intelligent, thoughtful, and reliable. What did I do?  I handpicked ten people.  All committed to attending.  Guess how many came?  Five!  The others were unable to participate when I called them about the group convening.  Life got in the way, or, they had something else to do.

This phenomenon happened with both focus groups.  But as Gloria Ferris says, “Whoever shows up are the right people.”
Let The Karma Flow!

During these focus groups, I asked everyone four questions, designed to draw them out.  As the data emerged from their heads and came out of their mouths, I recorded it on my four flip charts in front of them.  As the sheets of butcher paper got filled up, I had people tape them to the walls of the room.

Here’s the exciting part: As each session went on, people got more and more excited.  They were like, “Someone is actually listening to us!”

One of the participants was Amir Merhi, owner of Brown's Beverage on Storer Avenue.  A seminal moment occurred when he declared, “Things will go our way if we work together and follow through!”

This kind of experience is why I am a facilitator.  


What's your experience in community change? Or, if you're a facilitator too, I hope you'll add stories about your experiences in the comment section below!
Related Articles: 
  • We've Got A Problem Bring Out The Fine China by Cavana Faithwalker
  • Engaging The Community In New Ways by Gloria Ferris


Picture
Tom Romito, Facilitator and Director, I-Open, helps organizations build capacity to survive and thrive with Team Building, Action Planning and Strategic Planning. Tom is also interested in Climate Change Effects on Reforestation, Wetlands, and Birds and Other Wildlife. Learn more about how Tom's work in skilled facilitation helps organizations, communities and businesses adapt to change at his website, TomRomito.com


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Ensure education, economic and workforce development services such as knowledge sharing, communications and engagement for a network of community and economic developers. Send your donation to I-Open by clicking on the secure PayPal donate button below.

1 Comment
8/27/2015 00:11:38

Brainstorming, focus groups, breakout groups: All of the techniques are useful in getting people in a group to talk to each other. They them out!

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